Misalignment between team is the biggest blocker to partnerships success, especially for growing SaaS companies
Chart
What’s the biggest blocker to driving more revenue through partners today?
The State of Partnerships in GTM 2026 by йXվ and Wynter | September 2025
Insight
Roadblocks to revenue through partnerships tend to be around foundational support — from a lack of company alignment to a clear partnerships framework. According to The State of Partnerships in GTM 2026, 14% report a lack of visibility into partner impact while 9% suffer a lack of executive support.
Key Metric
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37
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Senior leaders who say misalignment is their top blocker
ACTION
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Where we get our data
This proprietary ecosystem data is analyzed and synthesized into insights from our network. It is anonymized.
йXվ Research Lab uses primary but fully anonymized data sourced from our ecosystem to gain rich insights into possibilities for growth in partnerships. We processed and analyzed this anonymized data to provide ecosystem benchmarks that help to seek answers within the partnerships industry.
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Growth in revenue seen by the average йXվ customer
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In revenue driven by partners on йXվ in the past year
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Year-over-year growth in partner acquisition
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